I am thrilled to be speaking at Mom2Summit this Friday. I will be leading a discussion about Pinterest Strategies. It should be a lot of fun, and hopefully helpful for everyone. After all, Pinterest is about helping people pursue their interests, and providing options and helpful information for these interests. So, we will talk about how to do just that.
Pinterest Strategies and Tips:
- Pinterest has a new guided search. It’s available now on mobile only. Here’s how it works. Let’s say you want to search for Home Tours. Pinterest will offer you descriptive guides to help you sift through all the good ideas from other Pinners. I searched Home Tours, and Pinterest gave me the option to narrow my search even further with these tabs: DIY, Christmas, Cottage and Country. Also, you can search all pins or just your pins. Tip: Now the question is, how to get your pins to show up in Search results? Start by adding very specific descriptions to your pins to explain how that Pin can help someone pursue their interests.
- Use the Pin description to say something you like about the photo. As seen below, my Home Tour photo description states, “love this cozy den decorated in warm earth tones and reclaimed wood”.
- What works on Pinterest? People love to peruse Pinterest for inspiration. I started a Pinterest Board titled “Sayings and Quotes” to keep a collection of ones I love. On my blog, I have a weekly post every Monday called Monday Inspiration. I put the url (https://lauratrevey.com/monday-inspiration/ ) in the Board description to help people find more of what they are looking for. The easier you make it for people to find what they are looking for, the better. If you are creating a graphic including a quote, be sure to mention the author. In addition, be sure to credit yourself as well. You made the graphic with your own photo, so put your blog or website url at the bottom.
- In my opinion, PicMonkey is the best. I use PicMonkey, a photo editing site, daily. Sign up for free. Once you are on the site, click edit to upload a photo. After choosing your photo, use the basic edits on the left sidebar to enhance your image. You can resize, adjust exposure, add text and borders, etc. There are so many options, but those are a few to get started.
More Pinterest Strategies:
- Seasons – arrange your boards accordingly. Right now, I have Weddings, Spring, Summer, Porch and Patio ideas, Outdoor Living boards near the top. I move the boards around according to the seasons.
- Vertical images are essential. Most people view Pinterest on their mobile phones, and the vertical images look better and draw more attention.
- Do your homework and check pins before you repin. If the link doesn’t lead you to the information you were looking for, don’t repin. Earn trust from your followers if you are giving them useful pins.
- Make sure the photo descriptions on your website are Pin-ready. Add your keyword description to your alt tags.
- Follow your active followers and be engaged. Comment on pins you love.
- Add a Pinterest tab to your Facebook page.
- Add a Pinterest button on your website and/or blog.
- Tweet your popular pins.
- Use relevant hashtags.
- Look at your Pinterest Analytics and see what’s working. Then, do more of that.
If you are attending Mom2Summit, please come by and say hello. The round table discussions are Friday 2-4pm. Pinterest Strategies will be at table #9. See you there!
In addition to the above information, click here for a downloadable PDF.