My favorite day of Blogfest 2012 was the Kravet Studio Tour. We got a behind the scenes glimpse into the world of fabric design, product development and showroom merchandising for three of the industry’s most respected brands: Kravet, Lee Jofa and Brunschwig & Fils. Doug Garfinkle, EVP Showroom Merchandising, was our tour guide, and I must say that he was the best! Thank you Doug, seen here in the Lee Jofa showroom.
The amount of time and detail that goes into the finished product is overwhelming. From the artwork to the printing, fabric design and development is a fascinating process. Seen here is Tony Amplo, director of Print Textile Studio, and a fabric designed for the White House, Lincoln Sitting Room.
We got to see the Press Room where the editors and magazine photographers come to see the newest products. Kravet Inc. realizes the importance of social media and embraces technology as an avenue to elevate the world of design to new heights. Beth Greene, EVP of Marketing and Strategic Branding, was telling us that there are around 24,000 Kravet fabrics that can be searched. In a couple of weeks, kravet.com will have a new, user-friendly way to search. You will be able to search by color, etc. For the Interior Design trade, you will be able to make “favorites” folders and name them by specific clients.
Kravet Trimmings can add the finishing touch to any upholstered piece or window decoration. I enjoyed hearing Lisa Wilkie, Director of Trimmings, speak about working with all three brands: Kravet, Lee Jofa and Brunschwig & Fils. She also has the best corner office tucked away with an amazing view too!
Below: Calvin Klein Home trimmings collection, distributed exclusively by Kravet
The Brunschwig & Fils studio was bright bold and beautiful to say the least. David Toback, Director of Product Development Brunschwig & Fils, is such a wonderful speaker, he needs to be in PR. It is obvious that is passionate about his job. I would be too. How fun!
Lisa Whelehan, Kravet Showroom Merchandising, talked about creating the different showrooms across the country. Seen here are some of the most popular Kravet designs.
I was extremely interested in hearing Nina Behan, Carpet Product Development. Kravet has some exciting news about a new product line with Jonathan Adler coming soon! You will love the designs. They are completely in tune with Jonathan Adler and his signature fun circles and shapes.
Getting a behind the scenes look at the fun colors and patterns.
And we heard it straight from the source, pastels are going to be huge. Get ready for fresh, light and airy pastel colors. I am excited about that!
Just look at the rich colors and beautiful textures of these Kravet woven fabrics. Wow! I could have stayed there all day. What a treat! Thank you to everyone who helped make this Kravet tour of Blogfest 2012 such a memorable and extraordinary event. We all learned so much from you.
fabric showroom display photos by Laura Trevey